Nice one, Audi
Having discovered that blog posts here attract more comments and offline follow-up when they're about cars, here's another one.
About six months ago, I contacted my local Audi dealer to ask about the availability of live traffic data for the SatNav unit built into my car. Living on the east coast of England, I know that the capability is incorporated into my car and functional, as the map occasionally detects congestion and accidents for me... over the water in the Netherlands!
I was told at the time that the necessary software update to decode the equivalent signals in the UK was unavailable.
However, yesterday, I received an email from my Audi dealer. The update is now available, and it would appear to be free until June.
I'm impressed; the dealer had the presence of mind and infrastructure to log and track my interest over months, and to follow up with me when circumstances changed. And they're not ripping me off with the update.
Way to go, York Audi.
It is a shame, of course, that I had to wait until 2007 to gain functionality from my car's manufacturer that anyone can get for themselves by popping down to somewhere like Halfords and buying a hand held SatNav unit. But that's another story.


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