Thinking about this Web 2.0 thing

Web 2.0 is a term that has been growing in popularity for some time, but discussion of it erupted recently whenTim Bray of Sun posted an attack on its use. Tim O'Reilly responded, Tim Bray responded to his response, and it all just snowballed from there.

Even BusinessWeek joined in, and their piece was amongst many to quote Talis' own Ian Davis' contentionthat

“Web 2.0 is an attitude not a technology”.

I agree with Ian's point, and can see that it's going to be interesting working with him. Also, it looks as if we'll have plenty to discuss on the depressingly long flight to San Francisco in October (other than whether to have chicken or whatever the other meal is)...

Tim Bray's original post strikes me as pedantic (not always a bad thing) and, as others have pointed out, we could argue version numbers and increments for a very long time. It probably doesn't actually matter very much. The important point that 'Web 2.0' tries to encapsulate is that we're on the cusp of something new and significantly different. And that is surely true. However, the relative unimportance of Tim's original post aside, some of the issues that it has brought to the surface are important and worthy of further exploration.

In helping me to understand some of the arguments, I thought a little about what Web 2.0 means to me. My ideas will clearly crystalize once it becomes part of my job to think more closely about such things, and most of what I think Web 2.0 is about is distilled from the contributions of others to the ongoing debate, but at the moment Web 2.0 means the following to me:

Web 2.0 presages a freeing of data, allowing it to be exposed, discovered and manipulated in a variety of ways distinct from the purpose of the application originally used to gain access. Ian's attitudinal point is important here, as there is no need for some new Web 2.0 technology in order for the previously locked away to be made public. Some of the work at backstage.bbc.co.uk is relevant here, and the BBC is to be commended for taking the step they did.

Web 2.0 permits the building of virtual applications, drawing data and functionality from a number of different sources as appropriate. These applications tend to be small, they tend to be relatively rapid to deploy, and they bring power that was previously the preserve of corporations within the reach of suitably motivated individuals. Richard Wallis' work with Google Maps, some of which is exposed in a proof of concept called LibMap, is one example of the way in which data (from Talis' Silkworm Directory) and functionality (courtesy of Google Maps'API) can build new applications beyond the reach of either on their own.

Web 2.0 is participative. The traditional web has tended to be somewhat one-sided, with a flow of content from provider to viewer. Figures from the Pew last year suggested that 44% of internet-using American adults had actively participated online, by blogging, sharing files, or equivalent. With Web 2.0, that percentage will rise, and participation will become a more pervasive aspect of our online lives.

Web 2.0 applications work for the user, and are able to locate and assemble content that meets our needs as users, rather than forcing us to conform to the paths laid out for us by content owners or their intermediaries. For example, I should be able to see all sensible routings from my home to San Francisco, not just those that one airline (bmi), one airline group (Star Alliance), or one travel agent (Expedia) wish to sell me.

Web 2.0 applications are modular, with developers and users able to pick and choose from a set of interoperating components in order to build something that meets their needs.

Web 2.0 is about sharing; code, content, ideas. That doesn't mean there isn't money to be made. There is, but new business models need to be found whereby we collaborate on the platform(s) and make money by adding value over and above that which we and others have built together.

Web 2.0 is about communication and facilitating community. People communicate. The web facilitated that to a degree, but presented a barrier that hindered the back-and-forth of true communication. Trackbacks and the like are a shaky step towards restoring the flow.

Web 2.0 is about remix. For too long, we've jumped from one area of the web to another, struggling with different interfaces, ignoring endless ads, and wading through uninteresting content on a site in order to locate the service, document, or snippet that meets our needs. Increasingly, we can unambiguously reference and call upon the service, document or snippet that we require, incorporating it into something new that is both ours and the original contributors'.

Web 2.0 is smart. Applications will be able to use knowledge of us, where we've been and what we're doing to deliver services that meet our needs. Amazon's recommendation engines are only the beginning, and there is more work to be done allaying fears of intrusion and loss of privacy. Amazon has data, libraries have data.Everyone has data. There is real potential to do some wonderful things with it, provided that appropriate safeguards are developed and implemented. 'Smart' spam is still spam.

Is this too much meaning for one little term (Web 2.0) to encompass?

And is there a danger, if Web 2.0 sticks, that we get the marketing departments of Microsoft, Yahoo! et alushering in every new thing they do as Web 3.0, Web 4.0, etc...?

Comments

[Gaba]

Web 2.0 is great. However, I suggest ordinary people should start with something a bit smaller when thinking about starting some kind of an online business.

[system]

Web 2.0 is the natural progression web technologies have brought to the net. Starting as document sharing to highly sophisticated hardware and software that makes up todays internet landscape. Not to mention the infrastructure that serves the public access to these technologies. What will web 3.0 be like?